22 October 2009

Sansiri and True partner on the “Convergence Lifestyle” concept,
unveiling an innovative residential lifestyle new to the real estate industry
Sansiri, a leading developer in all property market segments, once again creates a new business phenomenon

The Thai developer has announced a new business alliance with True, creating the “Convergence Lifestyle” concept, a seamless lifestyle option for Sansiri residents that addresses a variety of needs, from product offerings to after-sales services. The launch began with the introduction of high speed internet of up to 30 Mbps., along with TrueMove 3G + Wi-Fi, to the 460 units of SIRI at Sukhumvit, a premium condo development in the heart of the city. A first for a building in Thailand, this initiative marks a long-term partnership and commitment to bring advanced technology to Sansiri residential projects throughout the city.

Mr. Apichart Chutrakul, CEO of Sansiri Public Company Limited, revealed that the Sansiri Group has collaborated with True Corporation Public Company Limited, a leader in cultivating the “Convergence Lifestyle” concept. A basis of True’s customer service model, the concept is new to the real estate industry. It aims to enhance lifestyle options for Sansiri customers by introducing ultra hi-speed Internet of up to 30 Mbps., a global standard, and TrueMove 3G + Wi-Fi, into Sansiri Group residential developments, including condominiums, single homes, and townhouses. This initiative, the first of its kind in Thailand, will be launched at all 460 units of the SIRI at Sukhumvit condo.

“Market trends for real estate in the future point to the importance of strategic alliances as comprehensive product and service offerings are needed to meet customers’ every need. Therefore, business alliances among like-minded organizations with complementary products and services will be an important driving force for innovation, offering new products and services to customer groups. Ultimately, customers receive the most value added to the products,” Mr. Apichart said.

Mr. Supachai Chearavanont, President and Managing Director of True Corporation Public Company Limited, said that True would like to thank Sansiri, a leading Thai property developer, for entrusting True to bring its vision of “Convergence Lifestyle” to Sansiri customers, a group of people who embrace modern living and technology to the fullest. Therefore, the offering of new super high-end technology to clients of Sansiri’s residential projects represents the first collaboration with the country’s leading real estate firm. True has also chosen to launch TrueOnline’s ultra hi-speed Internet of up to 30 Mbps. to fulfil lifestyles needs at the premium SIRI at Sukhumvit. The service allows users to download constantly streaming content, watch high definition movies, or use social networks in real time all the time. Additional services include 3G + Wi-Fi at speeds of up to 3.6 Mbps., allowing freedom with unlimited communications throughout the project, and installation of high definition technology and systems by TrueVisions, giving viewers an unparalleled experience with image resolution that is up to 4 times sharper than that of regular television.

This business alliance with True stemmed from the vision of both companies to meet every lifestyle need of modern consumers by providing outstanding complementary products and services. Not only does True’s convergence lifestyle technology enhance the lifestyle offered by Sansiri’s properties, it helps create product differentiation and strengthens two leading brands in their respective market segments. Both are committed to developing new services for their target customer base, including people who enjoy new modern technologies and innovative lifestyles.

"This collaboration is intended to add value and deliver the highest level of service to meet the lifestyle needs of Sansiri’s residential customers, from product offerings to after-sales support. It also aims to address potential customers needs in the future. As such, Saniri is focused on continuously developing new models and optimizing services. For the future, the company plans to forge a long-term partnership with True in order to provide Sansiri customers with the widest range of services, allowing them to fully enjoy seamless information access and entertainment options, including a Sansiri television program offered by TrueVisions, special numbers from TrueMove, and an exclusive deal on a TrueVisions Movie Package, among other things,” Mr. Apichart said.

 

 

Public Relations
Sansiri Public Company Limited