As part of its initiative to expand its holdings and create a collaborative, multi-disciplinary portfolio, Sansiri invests US$80 million in six leading brands in global technology and lifestyle businesses. The bold move not only adds new sources of revenue outside of Thailand, but positively benefits the core Sansiri business. Each investment is in line with Sansiri’s focus on next-generation living for homeowners and future investors who are looking for their next Bangkok property investment.
With many investors looking for Bangkok condo investments which integrate technology into their home, Sansiri’s investments include shares from today’s leading technology and lifestyle brands that take smart living to another level.
Included in the roster of companies is Standard International. A pioneer in the lifestyle hotel business and the parent company of The Standard hotels, Standard International is the most powerful brand in the boutique hotel business that turns high-end hospitality upside down. Each of their hotels has exceptional restaurants, nightlife and retail venues, with an online presence that extends their reach to creative communities in their host cities and beyond.
Sansiri’s investment in Standard International also includes One Night, a spontaneous booking app that is transforming the way people book same-day stays in handpicked hotels worldwide. Developed by Standard International, One Night capitalizes on the rapid growth of mobile bookings and guest’s desire for an experience-driven stay. With Sansiri’s investment, One Night aims to grow its reach exponentially in Asia.
Another company Sansiri invested in is Hostmaker, London’s premier Airbnb management company. It is an award-winning home rental management service and a No.1 Airbnb listed company with operations in London, Rome, Paris, and Barcelona. With the support of Sansiri, Hostmaker is looking to expand their presence in Asia in the following years.
JustCo, Southeast Asia's largest provider of creative co-working spaces is included in Sansiri’s new investment roster. Currently with 11 locations and with 20 new offices planned for 2018 in Southeast Asia, Sansiri sees this as an opportunity for big corporations to embrace the co-working model as they seek to energise their staff, develop new ideas, and grow new connections.
Farmshelf, which provides smart indoor farms to make growing food easy, is slated to integrate its products into Sansiri's selective residential projects as well. This creates enormous added-value for their consumers’ Bangkok property investments.
Lastly, Monocle, an influential media brand spanning print, online, radio, film, retail, and hospitality is positioned to support Sansiri and its partners to help reach their informed customers and to shape and interpret consumer behaviors. The two companies are slated to launch a mixed-use residential concept in Bangkok in 2018.
This forward-thinking investment is a testament to Sansiri’s innovative plans to integrate smart living into its residential developments while staying true to its core values of ensuring quality Thailand property portfolio for its investors.
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