SANSIRI NEWS

SANSIRI, Thailand’s leading real-estate developer of luxury and super luxury real estate, presents another level of tasteful and aesthetic living experience through a new collection of home fragrance that best defines the spirit of Sansiri Luxury Collection. Created in partnership with HERETIC PARFUM, a luxury craft organic fragrance brand from the US, founded by Douglas Little, a Hollywood celebrity and perfumer, “SANSIRI LUXURY COLLECTION x HERETIC PARFUM” is a collection of home scents and scented candles that tastefully fulfil home ambiance. The exclusive signature scents reflect the philosophy of “Sansiri Luxury Collection” and the characters of its projects, including the super luxury flagship projects 98Wireless and Baan Sansiri Pattanakarn, and luxury projects THE MONUMENT Thong Lo and KHUN by YOO. Celebrities joining the event includes Jodi Lyn O'Keefe, Naphaporn Bodiratnangkura, Jittima Wattanasin, Piyarat Kaljareuk, Kornkanok Yongsakul , Ganda Saitum, Vorravit Siripark, Polpat Asavaprapha and Tharis Toranavikrai The private launch of SANSIRI LUXURY COLLECTION x HERETIC PARFUM PREVIEW LAUNCH took place at THE MONUMENT Thong Lo, Sukhumvit 55 the other day.


The venue was transpired into a botanical colorful garden filled with floral fragrance, offering the sense of relaxation at the doorstep. Guests were experiencing the scent and unique healing characteristics of the aromatic candles and diffusers created as an addition to Sansiri Luxury Collection Home Fragrance. Each particular fragrance possesses a unique scent which is undeniably attractive. The mixing counter was filled with a collection of ingredient needed for the mixing demonstration from the fragrance master Douglas who was thrilled to reveal the mixing and ingredient selection technique to perfectly reflect personal characteristic.

Ou Baholyodhin, Chief Creative Officer of Sansiri Public Company Limited, unveiled about the collaboration with HERETIC PARFUM “SANSIRI understands every need of our high-end customers and know that they appreciate a tasteful and luxury living experience. Therefore, we strive to present new services and elements to fulfil their living needs. We believe that “home” is a place of happiness and beautiful memories. Luxury is not just something tangible - it’s all about “quality time and experience”. Luxury is the time spent with your friends and family. We have worked with HERETIC PARFUM to introduce a home fragrance collection which includes home scents and scented candles to offer a world-class living experience. The signature scents are made with natural ingredients to create a lively and relaxing ambience with a touch of elegance and sophistication. The scents will be used in Sansiri Luxury Collection projects’ common areas. This world-class partnership also reaffirms our image as a global luxury property brand recognized internationally.”


SANSIRI x HERETIC PARFUM home fragrance collection includes home fragrances and scented candles which create an ambience of sophistication. The exclusive signature scents are made with natural plants and herbs.“SANSIRI LUXURY COLLECTION” scent is inspired by the three qualities mentioned above. The gender-neutral scent reflects a refined, sophisticated and tasteful character, befitting a person who love to experience the best things in life, passionate in design, creativity, art and music. This fragrance envelopes the senses in a canopy of green leaves heated by the sun. Warm, tropical, siamwood dances with ripe figs at the verge of ripeness with the combination of Bergamot, Vetiver and Geranium. The scent will be used at Sansiri Luxury Collection’s THE MONUMENT Thong Lo, a luxury condominium with a “LUXURY IS SPACE”concept.The project is a new definition of masterpiece in Thong Lo area, with spacious units that offer a warm, homely feeling, with Thailand’s first lifestyle experts to address all your urban living needs. Next are 98Wireless, SANSIRI's flagship super luxury condominium on Wireless Road, with a “The Best Comes as Standard” philosophy, which reflects world-class design, and  KHUN by YOO Branded Residence, a world-class luxury condominium created by SANSIRI and world-famous designer Philippe Starck under an Industrial Heritage concept to reflect Thong Lo’s modern character. Other luxury projects in the future will also feature this signature scent.


Douglas Little, Hollywood celebrity and perfumer, demonstrated how to create the exclusive signature scents and talked about his inspiration behind the special scents for SANSIRI. “It has been an honor for me to work with SANSIRI and Ou Baholyodhin to create a new series of home fragrances. It was quite challenging to turn SANSIRI LUXURY COLLECTION’s three philosophies into new scents that best reflect them. Refined Taste means exquisite and tasteful design masterpieces created by world-class architects and designers from around the world. Uncompromising Quality reflects SANSIRI’s commitment to selecting the best materials, furniture, decorations and art pieces from around the globe to achieve the highest level of aesthetic beauty. Curated Experiences refers to a relentless effort to present the best services that go beyond exclusive to meet all the needs of its sophisticated residents. These qualities are turned into scents that bring out the projects’ characters. We use tropical siamwood because the projects are located in Thailand, with the combination of Bergamot, Vetiver and Geranium.


The well-rounded celebrity designer Polpat Asavaprapha who is obsessed with alluring art of pleasant smell talked of the event, “After experiencing the collaboration collection between Sansiri Luxury Collection and Heretic Parfum, I fell in love with no doubt; the scent is really distinctive as they are organic, introducing a different way to wallow in the satisfactory redolence. Besides, I was completely lost in Douglas’s passion toward fragrance mixture, which totally reflected on the quality of his work. He is legendary and one-of-a-kind.

HERETIC PARFUM is a luxury craft organic perfume brand from the US, founded in 2015 by Douglas Little, a Hollywood celebrity who has been obsessed with fragrance since childhood.  He loves perfume making and personalizing scents to suit each individual, using organic ingredients handcrafted with essential oils, concretes and absolutes that are blended in organic, non-GMO grape and sugarcane alcohol. HERETIC believes that nature is sexy, erotic, and wildly provocative. HERETIC has created a collection of gender-neutral fragrances which transcend gender. He has collaborated with Goop brand founder, Gwyneth Paltrow, and with Burlesque actress Dita von Teese in an incredibly sexy collection. 

SANSIRI and Douglas Little have together created SIRI HOUSE, a scent inspired by SANSIRI’s cool and creative lifestyle project which fulfills all lifestyle needs in one place. The scent welcomes everyone to an elegant olfactory experience, formulated with 100% natural ingredients and essential oils, such as Rose De Mai, Demask Rose, Kaffir Lime Leaf, Yuzu Orange and Pink Pepper to offer an aroma of freshness and revitalization, topped with juicy Apricot scent.  SIRI HOUSE scented candle is now available at ‘SIRI HOUSE’ at Dempsey Hill in Singapore and in Soi Somkid, Bangkok.