San Samran Holding Company Limited was established on 28 September 1984 with registered capital of 1 Million Baht, by the Chutrakul family to engage in the real estate business.
San Samran Holding Company Limited launched its first development named “Baan Kai Muk”, the flagship resort condominium in Hua Hin with investment value of 250 million baht. The successful launch of Baan Kai Muk marked a major milestone of San Samran Holding Company Limited to become the leading property developer.
San Samran Holding Company Limited launched the flagship condominium project, Baan Sansiri, in Mahatlek Luang 2 Alley, Ratchadamri Road, with investment value of 615 million Baht.
Siripinyo Group of the Lamsam family became the major shareholder holding 50% of San Samran Holding Company Limited and renamed the company to Sansiri Company Limited.
Sansiri Company Limited converted from a private company to a public company on 22 November 1995 with the 100-million baht increase in capital to the registered capital of 645.5 million baht through the public offering of 10 million newly issued shares.
Sansiri was listed on the Stock Exchange of Thailand with the first trading day on 19 July 1996 and set up wholly owned brokerage and property management subsidiary named Plus Property Limited.
Thailand and other Asian countries experienced the financial crisis, triggering the country's deepest recession in decades. Sansiri sold off its entire inventory, and moved quickly to settle its debts with creditors.
"Sansiri PLC expanded its business to property management, asset management and sale management businesses, through the subsidiary named Plus Property Limited. The business expansion was aimed to provide the fully-integrated property services as well as to add value to the properties developed by Sansiri.
Sansiri Public Company Limited became the country's first property developer to receive an ISO 9001: 2000 Certificate from BVQI."
Sansiri Public Company Limited was among the first property developers to have completed debt restructuring since the 1997 economic crisis. In this regard, Sansiri expanded its business from developing only high-rise condominiums in Central Business District area to developing single homes in various locations.
Sansiri Public Company Limited successfully launched its first single-detached house project named “Narasiri- Watcharapol”.
Sansiri invested in hotels, apartments, and commercial building for rent in the Central Business District area, either through share acquisition or joint ventures with strategic partners.
Sansiri received “Asia’s Best Residential Project of the year 2006” from Asia Pacific Commercial Real Estate Award for the flagship single-home project “Baan Sansiri Sukhumvit”.
In April, T.S. Star Company Limited, a holding company wholly-owned by Mr. Srettha Thavisin, President of Sansiri Public Company Limited, completed the purchase of 318,174,400 shares of Sansiri from foreign funds, increasing his holding from 2.52% to 24.11% of Sansiri’s paid-up capital and becoming the largest shareholder.
Sansiri began its expansion up-country to cover all regions of Thailand, including Chiang Mai, Phuket, Hua Hin, Khon Kaen, Pattaya and Khao Yai.
Sansiri announced the launch of ‘ESCAPE, Sansiri Hotel Collection’ – the new business line of mid-level hotels and resorts, in Huahin and Khoa Yai.
Sansiri and BTS group holdings established to develop condominium projects under Joint-Venture companies along the mass-transit lines
Sansiri launched a flagship condominium '98 Wireless' on Wireless Road with value of 8,500 Million Baht.
"Sansiri and Tokyu Corporation have joined forces to develop condominium projects. In the long run, both developers will consider the possibility of jointly developing a community,
Sansiri joined hands with Siam Commercial Bank to set up SIRI VENTURE, Thailand’s first corporate venture capital dedicated to investment and development of Property Technology, innovation for real estate and future home living, with Sansiri holding 90% stake and Siam Commercial Bank 10%.”
Sansiri Public Company Limited expanded its holdings by by investing in six leading global technology and lifestyle businesses to create a collaborative, multi-disciplinary portfolio. All six investments were in high-growth sectors in global markets which offered new sources of revenue beyond Thailand and enhanced its core business. The 6 investments consisted of Standard International, One Night, Hostmaker, JustCo, Farmshelf, and Monocle."
"Sansiri launched 'Baan Sansiri Pattanakarn', a flagship single-detached house project with value of 3,000 Million Baht.
UNICEF has recognized Sansiri as UNICEF’s first selected partner in Thailand, a result of its relentless efforts to help promoting child rights for the past 8 years. Sansiri is the first company from Thailand to be in the list of 20 selected global partners of UNICEF Thailand on UNICEF global website."
Sansiri decided to invest another USD 4 Million in Standard International in the 3rd quarter and became a major shareholder of the global hotel brand with over 60% of the shares to help enhance revenue and business growth for Sansiri apart from the main business.