To be a leading Thai property developer, providing complete products and services reachable by everyone, with sustainable benefits to all the stakeholders.


  • • Create quality residential products that cover every segment.
  • • Provide integrated living solution for our customers.
  • • Understand and balance the needs of all the stakeholders (4 pillars: customer, society, staff, and shareholder)
  • • Apply sustainability philosophy in our products, services, and work processes.

Corporate Strategy

Key success factors for Sansiri’s business growth in 2020 are as follows;
  1. 1. Emphasise on being the market leader in landed property market which still has plenty of real demand.
  2. 2. Focus on managing inventory effectively.
  3. 3. Broaden brand communication to mass market.
  4. 4. Expand service and recurring income businesses, other than the core revenue from property development, by focusing on developing resale and leasing services for clients and improving other services to provide living solutions.
  5. 5. Extend ‘Sansiri Green Mission’ concept to integrate with the Company’s product development and services to promote environmental sustainability.