VISION & MISSION
To be a leading Thai property developer, providing complete products and services reachable by everyone, with sustainable benefits to all the stakeholders.
- • Create quality residential products that cover every segment.
- • Provide integrated living solution for our customers.
- • Understand and balance the needs of all the stakeholders (4 pillars: customer, society, staff, and shareholder)
- • Apply sustainability philosophy in our products, services, and work processes.
Key success factors for Sansiri’s business growth in 2021 are as follows;
- 1. Focus on developing products and services that provide integrated living solutions and cover every segment by expanding to more affordable price level to provide housing units that reachable by everyone.
- 2. Continuously focus on the low-rise market that still has real demand.
- 3. Emphasize on launching small projects that give flexibility and agility in managing inventory and liquidity.
- 4. Place importance on maintaining financial liquidity and debt level to strengthen the organization status under economic instability.
- 5. Promote the sustainability concept through ‘Sansiri Green Mission’ that has been integrated to product design, services, and work processes.
- 6. Communicate under theme ‘The Year of Hope’ and establish the position as an organization that gives hope to all stakeholders through products, services, management, and other CSR projects.