Founded by international property entrepreneur John Hitchcox and the world’s most prolific designer Philippe Starck, yoo Worldwide is a property development brand that specialises in residential and hotel design offering the creative visions of world renowned designers Philippe Starck, Marcel Wanders, Jade Jagger, Kelly Hoppen, Steve Leung and the internationally acclaimed yoo Studio. yoo helps developers compete successfully through unique, inspiring design and branding and marketing. yoo's experience spans 49 different projects in 24 countries, throughout Asia, Africa, Australia, Europe, North and South America and the Middle East.
In 1999, Hitchcox and Starck brought together a team of leaders in their fields to design residences with the ultimate aim of helping people to live better through good design.
Hitchcox has equipped yoo with a strong global identity; yoo is now an international lifestyle brand synonymous with quality design and exceptional projects around the globe. The strength of the brand means that the yoo offering extends further than hotel and residential design
Hitchcox and Starck have created a winning formula that influences the way we live, bringing the otherwise unreachable designs of Starck, Jagger, Wanders, Hoppen and Leung to new homes and markets around the globe.
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"I like to open the doors to people's brains."
Whenever we discover an object or a place designed by Philippe Starck, we enter a world of wall-to-wall imagination, surprises and fabulous fantasy.
For more than three decades, this unique and multifarious creator, designer and architect has been a part of our daily lives by creating unconventional objects, whose purpose is to be "good" before being beautiful, and iconic destinations that take the members of his "cultural tribe" out of themselves and, most importantly, towards something better.
Philippe Starck designs his hotels and restaurants in the same way a director makes a film, developing scenarios that will lift people out of the everyday and into an imaginative and creative mental world. His hotels have become timeless icons and have added a new dimension to the global cityscape.
When Philippe Starck imagined "democratic design" – quality objects at lower prices so that more people can enjoy the best – he was a lone voice at a time when design was turned exclusively towards an elite. There are few areas of design he hasn't explored, from furniture to mail-order homes, motorbikes, mega-yachts, even artistic direction for space-travel projects, to name but a few.
Philippe Starck is a tireless and rebellious citizen of the world who considers it his duty to share his ethical and subversive vision of a fairer world. He stays tuned in to our dreams, desires and needs – sometimes before we get there ourselves - by making his work a political and civic act which he accomplishes with love, poetry and humour.