Sansiri’s Corporate Social Responsibility (CSR) programme, “Sansiri Social Change”, is a
new approach to
Corporate Social Responsibility that aims to help, support, and develop the
wellbeing of children in an inclusive and
sustainable way. Sansiri has been collaborating
diligently with every sector, as we believe that it is necessary to
understand problems across the
board in order to find the right solutions. One such collaboration was the partnership
forged with UNICEF Thailand—a United Nations organisation which shares the same vision
rights as Sansiri. The UNICEF-Sansiri collaboration was aimed at raising
awareness for children’s rights, and worked to
provide a foundation for equal rights for all
With our shared goals, Sansiri was honoured to be an official partner with UNICEF
Thailand in protecting and
supporting children’s rights, and to be a signatory for the “UNICEFSansiri
Memorandum of Understanding” for ongoing,
sustainable project development for
The Pillars of Sansiri’s Social Change Activities:
Sansiri encourages our employees and Sansiri residents to participate in social initiatives in order to create a culture
of compassion in communities and the business environment. It is also Sansiri’s intention to serve as a positive role model
for other public companies listed on the Stock Exchange of Thailand and to encourage them to follow in contributing
to the protection of children’s rights. By cooperating with UNICEF Thailand, Sansiri has developed pilot projects to exemplify
child-friendly business practices. For instance, Sansiri encourages a 6-month breastfeeding period for postnatal mothers by
allowing generous maternity leave. Breastfeeding rooms are also provided, complete with hygienic breast milk storage facilities,
at the Siripinyo and Ratchapak Office buildings. Sansiri has also introduced child-care training courses for employees and
established a children’s playroom at the head office, in order to support child growth and development and give mothers
opportunity to properly take care of their children. In addition, the facilities and utensils provided by Sansiri have been specially
designed to ensure exceptionally hygienic conditions for children.
Sansiri supports the end of child labour on construction sites. To ensure that Sansiri’s
business partners share the same vision,
Sansiri has signed MOUs with its contractors forbidding
the exploitation of child labour. Any breach of this agreement results in
termination of contract.
The stipulation is enforced throughout Sansiri’s construction process, including in upcountry areas
such as Prachuap Khiri Khan, Phuket, Chiang Mai, Nakhon Ratchasima, and Khon Kaen, where
Sansiri has now expanded its
The ‘Child-Friendly Space’ Pilot Project
Child-friendly spaces were established at Sansiri’s construction sites and developed into
temporary classrooms for children.
Pilot projects were implemented at Chelona Khao Tao and
Baan San Kraam in Hua Hin District to advance the wellbeing of the children around construction
areas, and provide them with a safe place to play and learn.
Making on Impact on Society at Large
Sansiri has collaborated with every sector to create positive and sustainable change, and
improve the wellbeing of children.
With the intention of developing a better society, Sansiri has
identified a broad range of problems and worked hard to encourage collaboration
sectors in devising comprehensive solutions.
Iodine Please (www.iodineplease.com)
The Iodine Please campaign aims to raise awareness of the fact that Thai children have
IQs below the standard levels outlined by
the World Health Organisation (WHO), mainly as a
result of iodine deficiency, which has negatively affected the development of
Thai children for the
past 60 years. The campaign was designed to mobilise the powers of society to promote universal
salt iodisation legislation in Thailand—an important step towards helping improve the brain
development of children in the country. On January 1st, 2011, universal salt iodisation was
officially legislated, making it a requirement for all types of salt to contain a sufficient amount of
iodine in accordance with globally recognised ICCIDD/WHO standards.
Today, Sansiri still vigorously organises activities that promote understanding of the
necessity of iodine in the development of children,
and collaborates with other organisations in
educating people about the importance of these issues. For instance, Sansiri was a
the IQ EQ Development event which was organised by the Ministry of Public Health’s Department
of Mental Health.
- Honourable Award for being 1 of 7 companies who actively promoted universal salt
the former Prime Minister Abhisit Vejjajiva in 2010.
- Best CSR Practice across Southeast Asia in 2011 by the Asia Responsible
Entrepreneurship Awards (AREA) in 2011.
- Basil Hetzel Award from the International Council for the Control of Iodine Deficiency
Disorders (ICCIDD) in 2013.
Let’s Play Together
Play is a crucial component of growing up, and children of all ages should have the right
to play. Playing helps children to develop not
only their strength and physical health, but also
important mental and social skills. However, there are many children who are not
opportunity to play due to a lack of play space, equipment, or toys. This problem is even more
prevalent in faraway provinces.
To raise awareness of children’s “Rights to Play”, Sansiri collaborated with UNICEF Thailand in supporting
the “Let’s Play Together” campaign via social media networks. The campaign gave the public a chance to
contribute towards an effort that would help children
by promoting their rights to play through the design
of sports shirts and participation in various activities online at www.letsplaytogether.com
To this day, Sansiri and UNICEF Thailand continue to show their support by supplying sports equipment to schools in Mae Hong Son and Chiang Mai provinces.
The GIVE Campaign
Collaborating with the Office of Social Development and Human Security, and Youth
Council in Phuket, Sansiri and Phuket Province initiated the “Give” campaign. The objective of
this project is to amplify the voices of Phuket’s youth, and allow them to contribute towards
solving real problems in the province. Delivering their messages to the government, private
sector, local media, and tourists is a way to jointly develop sustainable solutions and rebuild
Phuket as a “giving society”.
The campaign also provided theoretical and practical training by a team of professionals
and TV producers from the variety program,
“Kon Kon Kon”. A series of workshops have been
organised to develop the youths’ thinking, presentation, and documentary-making skills, allowing
them to create real projects to help improve the Phuket community. Most importantly, at the end
of the campaign, a “Youth Civil Forum” will be arranged to provide a stage for the youths to voice
their opinions, and allow related public and private sectors to participate in contributing to
sustainable solutions to the identified problems.
The Sansiri Academy
The Sansiri Academy, which provides free football training every weekend, was
established to encourage children to use their free time wisely, to foster team spirit and discipline,
and to help kids develop their talents and potential. Sansiri’s training team comprises of
professional football coaches with B and C licenses, including former members of the Thai
national team. Currently, there are over 4,000 children in Bangkok participating in the programme
at 5 facilities, located at Bhutthamonthon, Ramindra, Prachachuen, Bangna,
and Aksa. In addition,
“Sansiri Academy Pro” was recently initiated in order to help top players advance their skills
through an intensive
training course and competition participation. Sansiri has also assisted
potential football players to enter schools that strongly
support the game and provide special
football programs, such as Assumption Thonburi School. The goal is to allow children to develop
their football skills to an intermediate, and, eventually, national level.
In 2012, Sansiri expanded Sansiri Academy by supporting the Tsunami Memorial Football
Centre in Phuket—a place where children can learn to play football which was closed due to
being unable to afford football coaches and equipment. Discovering that many children, parents,
and teachers had requested that the centre be reopened, Sansiri implemented its own Sansiri
Academy courses and brought in coaches to teach children as a pilot project in Phuket.
Extending Help on an International Level
To help children in emergencies, both in Thailand and abroad, Sansiri donated part of its earnings to
the UNICEF Emergency Fund to
support children who have been affected by violence, wars, or natural
disasters—such as the earthquake in Haiti—by providing emergency health care, clean drinking water,
and other essential services.
With Sansiri’s main focus being to foster collaboration between all sectors, the company organised campaigns
together with UNICEF Thailand, utilising printed material and websites to increase awareness and encourage
other private sector organisations to support
UNICEF’s work for children in emergencies—the message
being: “Children are everyone’s business”.