This project supports and encourages children to consume food that contains all essential nutrients, given that Thai children have lower IQ scores than the standard set by the World Health Organization (WHO). It aims to create awareness of the massive impact of malnutrition in children, and to become a social force that voices concerns over this problem to the government which is responsible for further legislation of relevant laws.


This is a project that emphasizes on campaigning in terms of policymaking to legislate iodisation laws. Given the fact that Thai children have lower IQ scores than standard according to the World Health Organization (WHO), Sansiri and partners have implemented this project to create a social force voicing concerns over iodine deficiency to the government. This is to build on the achievement in propelling legislation of universal salt iodisation. Having realized the importance of iodine towards child development, Sansiri joins with its partners to publicize relevant knowledge through such activities as the IQ-EQ promotion event which it co-hosted with the Department of Mental Health, Ministry of Public Health.

For this campaign, Sansiri has received many awards at the national, Asian and global level as follows:

  • At the national level, Sansiri was honoured by the government, led by Prime Minister Abhisit Vejjajiva, for being one of the seven outstanding organizations that promote awareness of iodine deficiency in 2010.
  • In Asia, Sansiri received the Best CSR Practice Across Southeast Asia at the Asia Responsible Entrepreneurship Awards in 2011.
  • At the global level, the Basil Hetzel Award was given to Sansiri by the International Council for the Control of Iodine Deficiency Disorders (ICCIDD) in 2013.


A workplace friendly to children and families

Sansiri has realized the significance of engagement in sustainable problem solving and hoped its social initiatives would implant the CSR spirit among its employees, customers, and partners. Sansiri also would like to be a role model for other organizations listed in the Stock Exchange of Thailand to begin making children’s rights their priority. In partnership with UNICEF Thailand, Sansiri has established itself as a child-friendly organization by presenting its support in the rights of mothers and children through a breastfeeding promotion project, providing Mother and Child’s Room or Breastfeeding Room at Sansiri offices in Siripinyo Building, Ratchapak Building, and at its Pre-cast Factory. The project is also piloted at some of Sansiri’s sales offices. Breastfeeding Room is established under the standard set by the Thai Breastfeeding Center Foundation and UNICEF Thailand. Moreover, child-care courses are arranged for Sansiri employees as part of the company’s welfare. A children’s corner is provided at Sansiri’s headquarters as a space that promotes child development through several learning materials, allowing parents to take care of their children at work. The space is clean and comes with equipment designed and prepared specially for kids. Employees returning from maternity leave are given time to adjust and are supported to continue breastfeeding.

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